Sort your SIPP out

Are you constantly frustrated by poor SIPP admin? If yes, we'd love to help you!

Keith swinging on a bell

Built to keep things running smoothly

We’ve been doing it longer than anyone else. We’re the original online SIPP provider and today over 10,000 advisers trust us with their clients’ pension investments.

When the fundamentals work seamlessly, everything else becomes easier.

Service you can rely on, when it matters...

When core processes run smoothly, your life becomes easier, you feel in control and client relationships are effortless.

That’s why our focus is simple:

  • Payments when expected – income, withdrawals and transactions processed consistently and on time.
  • Responsive support - quick access to knowledgeable experts who understand your needs.
  • Clear, dependable processes - designed to remove chasing and keep everything moving.

If your chosen SIPP provider can’t tick these boxes, maybe it’s time to look for something better.

Trustpilot rating

...and we don't keep you hanging

99%

of PCLS payments completed within 5 days

98%

money in credited to client account within 24 hours

96%

of emails answered within 24 hours

Figures recorded May 2026.

Keith swinging on a bell

Keith just switched his clients to AJ Bell

Now he’s absolutely loving it… maybe a bit too much!

But honestly, we get it. Because now Keith and his clients are enjoying a host of benefits:

  • A platform that’s easy to use.
  • Great service and timely support.
  • 30% lower charges for his clients*.

Keith isn’t the only one riding the bell.

Our numbers show how much we’re trusted

Used by more than

10,000+

advice professionals

723,000+

happy customers (and growing)

Trusted with

£108 billion+

of client money

Financially strong, with a continued focus on investing in our platform and its capabilities.

Designed for the way you work today

Built to give you greater control, flexibility and efficiency across your SIPP proposition.

Full SIPP capability
so you don’t need to compromise
Phased drawdown
so you can control tax for your clients
Digital processes
to improve efficiency and reduce admin
Off‑panel investments
because choice is important
Multiple investment strategies
for flexibility within one SIPP

Simple, transparent SIPP charges

Understanding charges shouldn’t take time. So we’ve simplified the key costs advice professionals care about most.

What your clients will typically pay

Type Charge Good to know
Annual custody 0.20% For assets over £500,000, the custody charge reduces.
Quarterly administration £50 – £70 Waived if £200,000+ assets invested using our Funds & Shares Service.
Transfers in Nil No charge for transferring SIPP assets.
Initial setup Nil No setup fee.
 

*The lang cat 2025. 30% saving is based on a client with £200,000 invested in open-ended funds within a model portfolio, split as 50% pension, 25% ISA, and 25% GIA. This comparison is AJ Bell Investcentre versus the market average.

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