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EASY AND SECURE ACCESS ON THE MOVE

Our app keeps you in the know wherever you are – without compromising on security.

FIND OUT MORE

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Safeguard yourself from scams


We’ve compiled a comprehensive collection of fraud prevention insight, research, and expert guidance — all in one easy-to-access place

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Peace of mind for you and your adviser


We are one of the UK’s largest, most financially robust investment platforms.

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Solutions to all your investment needs


We have designed products for every stage of your investment journey.

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Please note that the value of investments, and any income from them, can go down as well as up, and you may not get back your original investment.

AJ Bell is a FTSE 250 company

A member of the London Stock Exchange

Multi-award-winning investment platform

of assets on behalf of 723,000 customers

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“People want to feel confident and reassured about their finances at every stage of life. That’s why we focus on providing an easy-to-use platform to customers and their chosen financial advisers, supported by great, award-winning service, delivered at a low cost.

By making investing simpler and offering genuinely great value, we aim to give our customers peace of mind – helping them feel good about the choices they make to deliver on their financial plans, and feel reassured that their financial future is in safe hands”

Mark Rendle

Managing Director - Advised
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About us


Our online investment platform is designed to help your financial adviser invest your money as cost-efficiently as possible.

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Your account


Keep tabs on your investments anytime via a PC, laptop, tablet or mobile phone. Access is easy and totally secure.

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Your money


We keep our charges low, so you can invest as efficiently as possible for your future.

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Products and services


We make it easy for your adviser to buy investments on your behalf, and hold them in a low-cost SIPP, Retirement Investment Account, ISA or General Investment Account.

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