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Our app keeps you in the know wherever you are – without compromising on security.


Adviser with clients

Solutions to all your investment needs

We have designed products for every stage of your investment journey.

Adviser with clients
Clients with adviser

Peace of mind for you and your adviser

We are one of the UK’s largest, most financially robust investment platforms.

Clients with adviser
Beware of fraudsters

Beware of fraudsters

It’s essential that we all remain alert and keep up to speed with the evolving threat posed by fraudsters.

Beware of fraudsters

Please note that the value of investments, and any income from them, can go down as well as up, and you may not get back your original investment.

AJ Bell is a FTSE 250 company

A member of the London Stock Exchange

Multi-award-winning investment platform

of assets on behalf of 484,000 customers

Billy Mackay

“The quality of our low-cost, easy-to-use investment platform allows us to keep attracting customers and assets – a fact which is reflected in our strong financial performance.

“In turn, this financial strength means we can continually invest in our ambition of becoming the easiest platform to use – an aim which underpins our principal purpose of helping people to invest. We do this with a focus on meeting the needs of advisers and customers, alongside our competitive pricing and high-quality service model.”

Billy Mackay

Managing Director
Man with adviser

About us

Our online investment platform is designed to help your financial adviser invest your money as cost-efficiently as possible.

Discussing products and services with adviser

Products and services

We make it easy for your adviser to buy investments on your behalf, and hold them in a low-cost SIPP, Retirement Investment Account, ISA or General Investment Account.

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Your money

We keep our charges low, so you can invest as efficiently as possible for your future.

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Your account

Keep tabs on your investments anytime via a PC, laptop, tablet or mobile phone. Access is easy and totally secure.

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