Award-winning levels of service and support, provided online, over the phone and in person.
Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development.
Independently recognised for the market-leading service advisers rely on.
Our awards reflect the outstanding level of service we provide. If you need any reassurance of our commitment to helping you deliver for your clients, you’ll find it here.
Proven to deliver a smooth and reliable service
Consistently high Trustpilot ratings show how efficiently we resolve day-to-day queries – reducing friction and giving you confidence in every interaction.
A service culture that supports accuracy, consistency and care
- Best Workplaces in Financial Services & Insurance™ 2025 (Large & Super Large)
- #10 Best Workplaces™ 2025 (Super Large)
Managed portfolio solutions recognised for delivering standout growth performance
- AJ Bell Investments – Citywire Wealth Manager Investment Performance Awards – Best Growth Portfolio 2025.
- Defaqto – 5-star rating for the AJ Bell Managed Portfolio Service.
Award-winning platform that helps you work more efficiently
Independent recognition of our platform highlights the ease of use, speed and reliability that help you work efficiently and spend more time with your clients.
- AJ Bell Investcentre – Money Marketing Provider of the Year 2025.
Award-winning funds, designed to support consistent outcomes
- AJ Bell Investments – Managed (Flexible Investment) at the Investment Week Awards 2025 – AJ Bell Adventurous Fund
SEE WHY OUR FUNDS ARE WINNING AWARDS
98% of calls answered within 20 seconds
97% of emails answered within 24 hours
99% of money in credited within a day
*January 2026
Our guiding principles
- Principled - You can trust us to always do the right thing for your clients.
- Knowledgeable - We bring deep expertise to help you make informed decisions.
- Straightforward - Clear, simple communication means everyone understands.
- Ambitious - We aim high to deliver the best outcomes for you and your clients.
- Personal - Respect and kindness guide every interaction.