Award-winning levels of service and support, provided online, over the phone and in person.
Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development.
Citywire Investment Performance
Best Growth Strategy 2023
Money Marketing Awards
Provider of the Year 2023 (2022, 2021)
Best Retirement Provider 2022 (2021)
Best Platform 2022 (2021)
Best Companies
Top 25 Best Large Companies to Work For 2023 (2022)
Professional Adviser Awards
Best Full SIPP Provider 2022 (2021)
UK Platform Awards
Leading Retirement Proposition 2021
Women in Financial Advice Awards
Woman of the Year 2023 (2022, 2021), Alison Mollard
Women in Financial Advice Awards
Highly Commended Woman of the Year – Platforms 2023
Professional Adviser Awards
Best Platform for Advisers (AUA over £25bn) 2021
97% of calls answered within 20 seconds
96% of emails answered within 24 hours
97% of money in credited within a day
*February 2024
Guiding principles
Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.
We act with integrity
What this means...
We focus on delivering good customer outcomes. We do the right thing. We are open and honest.
We know our stuff
What this means...
We are experts in our field. We share our investing know-how. We offer products that are amongst the best in the market.
We simplify the complex
What this means...
We make investing easier. We are practical and down to earth. We use clear language and try to avoid jargon.
We put people first
What this means...
We are responsive and helpful when our customers need us. We build strong relationships with our colleagues and respect each other.
We set high standards
What this means...
We are always learning and improving. We adapt and innovate to succeed in our market.