A platform designed to make you feel good advising
Easy to use
Intuitive technology saves time and reduces admin, so you can focus on your clients.
Great service
High quality, consistent support, to help you deliver the service your clients expect.
Low cost
Transparent and competitive pricing that helps you deliver better value for clients.
Adviser benefits
- Deliver great client outcomes – through a wide range of wrappers and investments.
- Cut admin – with easy-to-use tech, plus back-office data integrations.
- Lower operational risk – by having everything you need on one platform.
The result: a more efficient, more profitable firm with stronger long-term value.
Client benefits
- Positive customer experience – thanks to our consistent, high-quality service.
- Assurance – we’re a FTSE 250 company with over 723,000 customers.
- Client money works harder – our low costs mean more of their cash is invested.
The result: peace of mind that their plans are on track with a secure, stable platform.
Tax wrappers
In today’s ever-changing regulatory and political landscape, you need access to a full range of tax wrappers. At AJ Bell Investcentre, we’ve got you covered.
Pensions
We offer a SIPP, Junior SIPP and Retirement Investment Account (RIA), giving advisers flexible pension options to meet different client needs.
ISAs
ISA options to suit different goals, including Flexible ISA, Lifetime ISA and Junior ISA, all offering access to a comprehensive range of investments.
Bonds
Access onshore and offshore bonds through your client's GIA to support structured estate and tax planning.
Key features
- Low costs
Clients can save an average of 30% in platform charges versus the market average (the lang cat, 2026). - Service you can trust
95% of calls answered in 20 seconds; 97% of emails answered in 24 hours; 99% of money credited within a day (Mar 2026). - Comprehensive range
SIPP, RIA, ISA, LISA, JISA and GIA accounts, plus access to over 4,000 funds, and a broad listed universe. - Labour-saving tech
Constant investment in technology, streamlined workflows and back-office integrations let you work more efficiently.
Headlines you can't afford to miss
Celebrate the expanded maturity range
We’ve launched three new portfolios – so you can now offer clients a simple, scalable, low-cost gilt ladder reaching as far out as 2032.
Boost tax-efficiency with our onshore bond
We offer one of the most comprehensive wrapper ranges in the market — helping you manage clients’ wealth efficiently, whatever their needs.
Expand your technical expertise
Where our regulatory and legislative experts tackle the biggest tech topics – from pensions and transitional arrangements to inheritance tax.
