When an investment proposition feels this good, clients notice...
...and they may just name their baby after you.
Become a feel good legend
Recommend someone a great investment product and they’ll appreciate it.
Recommend them one that performs, wins awards, gets top ratings and offers great value, and they might appreciate you even more.
With AJ Bell’s range of MPS and multi-asset funds, you can give clients access to a professionally managed portfolio range built around value, choice and investment expertise.
More reasons to feel good about AJ Bell’s MPS
Our MPS charge has been cut to just 0.12% p.a.
Explore our new client and adviser guides to discover more reasons to choose our award winning, great-value MPS proposition.
Easy to use
Solutions that are easy to implement in your business and explain to customers.
Great service
Timely and straightforward communication with an expert team makes for happy clients.
Low-cost
Consistent performance at a low cost equals great value.
Adviser benefits
- De-risk your proposition - through robust, trustworthy investment governance.
- Get hours back – with less research, maintenance and investment decision making.
- Build a more profitable model – with clear client value and competitive costs.
The result: the ability to offer proven investment solutions, without the associated workload.
Client benefits
- Consistency – a dependable approach, designed to deliver long-term value.
- Clear communication – so they feel informed, confident and in control.
- Reassurance – knowing that the strong AJ Bell brand is behind their investments.
The result: a more relaxing investment experience, characterised by competence and low costs.
Discover our award-winning investment range
Ready-made portfolios
Multi-asset funds
A range of managed funds to suit a broad spectrum of risk appetites, offering multi-asset exposure to global markets.
Bespoke solution
Why advisers choose us
- A name you can rely on
We look after £11.4 billion for investors and are backed by a FTSE 250 parent. - Consistency
We have a dependable approach to investing, designed to deliver long-term value. - Low cost
We keep our costs low so that clients keep more of their money invested for the future. - Award-winning expertise
Our investment solutions and team of experts have been independently recognised over the years.
Your hub for investment insight
Everything you need to stay informed and support confident advice.
Visit The Investment Asset for:
- Market insights and expert analysis.
- Fund and portfolio performance updates.
- Strategic asset allocation updates.
- Literature and technical resources.
Celebrate the expanded maturity range
We’ve launched three new portfolios – so you can now offer clients a simple, scalable, low-cost gilt ladder reaching as far out as 2032.