AJ Bell Custody Solutions platform

An institutional‑grade dealing, custody and administration platform

DISCUSS YOUR OPTIONS

Simplicity

Rich functionality and data integrations help you simplify processes at every stage.

Service

A client experience that reflects your brand, backed by our award‑winning support.

Value

Offer your clients competitive charges, based on a flexible fee structure.

Everything you need to know — all in one place.


Wealth manager benefits

 
  • More control, less heavy lifting – under the Model B framework, you shape your client experience while we provide the operational and regulatory infrastructure.
  • Institutional pricing on a retail framework – supporting greater value for clients.
  • Award-winning specialist support – backed by our scale and ongoing investment.
 

The result: freedom to focus on client relationships and improving the value you can offer.

Client benefits

 
  • A fully branded experience – across website, mobile app and reporting.
  • A seamless journey – joined-up onboarding and servicing to reduce friction.
  • Long-term confidence – with a stable, established company offering real scale.
 

The result: reliable customer experience that supports your trusted relationship.

 

AJ Bell Custody Solutions features

Key features

  • Total control and flexibility
    Institutional-grade custody, dealing and investment management tools, with flexible commercial terms and the tools to shape your proposition and client experience.

     

  • A seamless client experience
    Fully branded portals and smooth online onboarding delivery, so clients experience your brand at every stage.

     

  • Scalable by design
    Flexible legal and commercial structures that let you grow and adapt to serve new client needs, without adding complexity.

     

  • Trusted support
    Dedicated implementation, custody, trading and tax-wrapper support, from teams who understand wealth managers and their clients.

     

Financial adviser verification

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