Mark Rendle appointed Product Director to lead the development of AJ Bell Investcentre

AJ Bell has appointed Mark Rendle as its Product Director for advised platforms, effective this week.

Mark moves from his position as Head of Marketing for AJ Bell Investcentre, with his new role focusing on developing AJ Bell’s advised platforms, including AJ Bell Custody Solutions – the white labelled institutional platform. Building on his marketing credentials, Mark will align the well-received events and technical content AJ Bell Investcentre is renowned for with the development of the platform services to deliver maximum value to advisers.

Having been with the company for over 15 years, Mark is well placed to utilise his wealth of experience at AJ Bell and in the sector to deliver the propositions advisers need to support their clients and grow their businesses.

With advised customer numbers up 10% over the past year and assets under administration (AUA) at a record £47.8 billion*, AJ Bell Investcentre is poised to continue supporting the vital role advisers play in ensuring their clients are able to secure the best possible financial future, particularly in the lead up to a general election and changes to fiscal policy in the coming year.

Mark Rendle, AJ Bell Investcentre Product Director, comments:

“I’m delighted to be taking on this new role and being given the opportunity to support the growth of our advised platforms at an exciting time for the business and the industry as a whole. Against a backdrop of continued economic and political uncertainty, financial advice has never been more important and we are as committed as ever to helping advisers meet their clients’ needs.”

Billy Mackay, Advised Managing Director, adds:

“Mark has been at the forefront of product development and marketing for AJ Bell’s advised proposition in recent years, and our continued growth is a testament to the important role he has played during this time. Advisers want platform propositions that deliver easy to use functionality, value and service and I know that Mark is fully focused on ensuring our platform propositions continue to do that.”

*AJ Bell Investcentre AUA £47.8 billion as at 30 June 2023