This policy is effective from 22 May 2018.

Like most websites, we use cookies. Cookies are text files we send to your browser and which are stored on your computer. We use cookies because they let us arrange website content for you more quickly, and let us track how you use the website. Cookies also allow us to improve website navigation, making it easier for you to use our product and services. The majority of cookies we use collect information anonymously, but they’ll occasionally collect personal information, including your IP address.

The cookies used by the AJ Bell Investcentre website:

  • provide you with access to the secure area of the website when you log in;
  • monitor customers’ and advisers’ activities on our website and the pages they visit;
  • track how customers and advisers arrive at our website and whether they’ve visited us from making a search, clicking on an advert or using a link in an email we’ve sent; and
  • obtain technical information about how customers and advisers use our website, including the devices used and their geographical location.

Types of cookies used on our website

Session cookies are stored on your computer only for the duration of your visit to our website. As soon as you close your browser or turn off your computer, session cookies are destroyed. As a security measure, your online session will terminate after a pre-determined period of inactivity and all session cookies will be destroyed.

Persistent cookies remain on your computer until they reach their expiry date (if applicable) or until you delete them. Once the cookie has expired or been deleted, it will be removed from your computer’s hard drive. While a persistent cookie is on your hard drive, it will be accessed each time you visit our website.

First party cookies are those set by AJ Bell Investcentre, while third-party cookies are authorised by us but set by suppliers we’ve appointed. Any third-party cookies are only used for the purposes agreed with us. They’ll never be used by the third-party for any other purpose.

How we classify the cookies we use

Essential cookies are necessary for you to use the website, because they allow us to maintain your session on the website after you’ve logged in to your account. We’re unable to provide our service without these cookies.

Marketing cookies track how you arrived on the AJ Bell Investcentre website – letting us track visitor trends and the sites they were on before arriving at our website.

Performance cookies, including those provided by Google analytics, track the number of visitors to our website, how long they spend on the website, the pages they visit and the journeys they take moving around our website. These cookies also track the performance of pages on the website, customers’ interaction with these pages and the options on them, and enable us to test different design and content on our web pages. They also track the effectiveness of emails we send and how customers and advisers use our website when they’ve clicked through from an email campaign.

Web beacons

Some emails we send you, and some pages on our website, may contain electronic images known as web beacons. These allow us to track and assess the effectiveness of a particular campaign, and tell us whether or not you’ve opened a particular email. If you don’t want to receive web beacons, you’ll need to disable HTML images or refuse HTML (select Text only) emails via your email software.

How you can manage cookies

You can set your browser to notify you when you receive a cookie, so you can decide whether or not to accept it. You can find information about how to set your browser at the following websites:

To opt out of receiving targeted advertisements, visit or the DAA opt-out page or the EDAA opt-out page

For details of the cookies we use, please see below. You can find more information about cookies at

To opt out of being tracked by Google Analytics across all websites you visit, visit

Please note that if you choose not to accept cookies from us, you may experience difficulties using our website.

Updates to this cookie policy

We’ll update this policy from time to time. You should regularly return to this page so you can review any changes we make, and see details of any new cookies we add. The effective date of this cookie policy will always be shown at the top of the page.


Name Persistent/Session First or Third Party From Type of cookie
ASP.NET_SessionId, _RequestVerificationToken,
Session First Party,
WOW Analytics
__utma, __utmb, __utmc, __utmz, _ga, _gid Persistent/Session First Party Universal Analytics
Google Analytics
wow.session, wow.anonymousid, wow.schedule,
wow.utmvalues, wow.trackingdata,,
Persistent, 2 years
First/Third Party WOW Analytics Performance
_ceg.s, _ceg.u, _ceir Persistent Third party Crazy Egg Performance
_usbls Session Third party Usabilla Performance
__hs_opt_out, __hs_do_not_track, __hs_initial_opt_in, __hs_cookie_cat_pref, __hs_gpc_banner_dismiss, hs_ab_test, _key, hs-messages-is-open, hs-messages-hide-welcome-message, __hsmem, hs-membership-csrf, hs_langswitcher_choice, __cfruid, __cf_bm Persistent/Session Third party HubSpot Essential
__hstc, hubspotutk, __hssc, __hssrc, __hs*, hs-*, hs_*, *_key, __cf_bm Session Third party HubSpot Performance

Financial adviser verification

This area of the website is intended for financial advisers and other financial professionals only. If you are a customer of AJ Bell Investcentre, please click ‘Go to the customer area’ below. 

We will remember your preference, so you should only be asked to select the appropriate website once per device.

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