Four ways to protect yourself from online scams in the new year

As online activity increases, so too does the risk of scams and cyber crime.

The consequence of getting caught out isn’t just inconvenience; it’s the potential loss of money, personal data, and peace of mind – all things that are far harder to recover than the effort it takes to prevent them.

As a trusted adviser, you should follow these practical tips, and share them with clients so they can stay safe too.

At a glance:

Online scams increase as digital activity rises, putting money and personal data at risk.
Fraudsters use fake emails, ads and social posts to mimic trusted brands and encourage harmful clicks.
Public Wi Fi is often unsecured, making it easier for criminals to intercept sensitive information.
AI tools can expose users to data risks if personal or financial details are shared.
Multi factor authentication (MFA) is one of the simplest ways to protect accounts from compromise.

1. Beware of email offers and social media ads

Fraudsters often mimic trusted organisations, offering tempting deals and time-limited offers that invoke a sense of urgency, and play on our fear of missing out.

However, a single click on one of these scam emails or ads could lead to stolen payment details or identity fraud that would cost your client significantly more than the bargain they hoped to gain.

Pause before clicking, even if the brand looks familiar.
Avoid links in emails or ads; instead, search for the retailer’s official site.
Check for subtle signs of fraud, like spelling errors, unusual sender addresses, or requests for extra personal details.

2. Use secure Wi-Fi

Public Wi-Fi in cafes or shops may seem convenient, but it’s often unsecured. Hackers can use it to intercept data, including payment details and passwords.

Stick to secure home networks or use mobile data when shopping online.
If public Wi-Fi is unavoidable, avoid entering sensitive information or making payments.

3. Be cautious with AI tools

AI can significantly help with planning and ideas, but it’s not risk-free. Inputting personal or financial details into AI platforms can expose sensitive data.

Once shared, data can’t be retrieved – and misuse could lead to identity theft or reputational damage.

Never input sensitive or financial information into an AI tool.
Avoid sharing names, addresses, or client details.
Treat AI like any online service – privacy matters.

4. Enable multi-factor authentication

Multi-factor authentication (MFA) adds an extra layer of security to online accounts. Without MFA, a stolen password could mean losing access to accounts and funds – a risk that’s easy to avoid.

Turn on MFA wherever available.
Understand how it works: after entering a password, a code is sent to a registered phone or email to confirm identity.