The first three years are sink or swim...

Guess what our funds did?

Back in 2017, when the FCA released its review of the asset management industry, it concluded that the world of funds was complex, opaque and expensive.

That’s why when we designed our own funds, we led with a range that was ‘simple, transparent and low cost’ – a fresh approach to delivering solid performance.

We think they hit the nail on the head, but as it is now more than three years on from launch, there is no need to take our word for it – you can judge the results for yourself.

Past performance is not a guide to future performance and some investments need to be held for the long term. The value of investments and the income from them can go down as well as up and your client may not get back their original investment.

A strong start

For more details on performance and some of the key decisions taken during the period, why not take a look at our three-year performance review?

Is your existing multi-asset manager working for you?

Many multi-asset funds face conflicts of interest when selecting funds – do they pick the best or most appropriate in the market, or do they pick funds operated by themselves to increase the fund size and drive their own commercial interests? At AJ Bell, we do not operate any of the funds’ underlying holdings, so our only incentive is to maximise your return. The way we grow our profits is by helping your clients to grow theirs.

Is everyone’s asset allocation the same?

With tradition comes legacy: doing things in a certain way because that is how they have always been done. Since the advent of ‘modern’ portfolio theory in the 1950s, the world has become more global, and allocating to different regions no longer gives you the diversification benefits it did in the past. As a 21st century asset manager, we mix both traditional and modern thinking. By allocating to equity sectors, bond maturities and differing credit qualities, alongside core asset classes, we have built portfolios that aim to perform well on both the way up and the way down.

Sealed with a KISS – ‘Keep it Simple, Stupid’

Open-ended property, infrastructure, student loans, structured products. We see all manner of investments added to multi-asset funds in an effort to do something clever or add some diversification, but it typically comes at a price. Liquidity risk. Poor price discovery. Sharp drops in price and even loss of access to the money. Not something you’ll see in our funds. When you consider all of this, you may be left asking yourself: has your multi-asset manager let the team down?

Are you being weighed down by high charges?

No one can control future performance, but the one thing you can control is cost. At AJ Bell, we keep our costs low without compromising on process. Our asset management business is complementary to our platform, so we can cut out distribution costs and pass them back for the benefit of the end investor. This means that our fund costs are capped at 0.35% OCF, making them up to two-thirds cheaper than the average multi-asset fund. It all adds up over time.


Clear advantage

We insist on complete transparency, so as well as mapping to all the leading risk-profiler tools, we also provide regularly updated factsheets, along with frequent updates on how the money is invested. Visit our AJ Bell Funds page for more information, or contact your local Business Development Consultant, who is available to talk through any questions you may have.

The information on this page is intended for professional advisers only.
Authorised and regulated by the Financial Conduct Authority.

Follow us: