Our service
Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development. The upshot is an ever-expanding collection of awards and positive testimonials.
Moneyfacts Annual Star Ratings
5 stars for AJ Bell Investcentre SIPP 2019
Money Marketing Awards
Best Platform, Best SIPP Provider & Company of the Year 2019
the lang cat Awards
Best for retirement income 2019
Professional Adviser Awards
Best platform for Advisers (AUA over £25bn) 2020
Professional Paraplanner Awards
Best Full SIPP Provider 2019
The Sunday Times
100 Best Companies to Work For 2019
the lang cat Awards
Advised Platform of the Year 2018
Platforum Awards
Best Platform 2018
Money Marketing Awards
Best Pension Provider 2018
TargetsWe work hard to deliver an efficient service for all our clients. The information provided here gives you a feel for the targets we strive to achieve. |
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“We get used to such terrible service from most providers these days so dealing with AJ Bell is a breath of fresh air.”- Simon Ricca
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"I wish there were more problem solvers like you in our industry."- Alan Galloway
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"I would like to bring to your attention the excellent customer service that both myself, as the financial adviser and my client’s solicitor has received from AJ Bell during our SIPP commercial property purchase."- David Cameron-Harper
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"I highly recommend the Investcentre platform."- Andrew Hamilton
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Guiding principles
Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.
Intelligent
Principled
Personal
Focused
Straightforward
Energetic
We know our stuff
What this says about us...
We are experienced, knowledgeable and aware.
How this helps our customers...
Our customers can be confident that the products and services we offer are among the best available and that we can answer their questions accurately and with authority.