Our service
Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development. The upshot is an ever-expanding collection of awards and positive testimonials.
The Sunday Times
100 Best Companies to Work For 2018
City of London Wealth Management Awards
Best SIPP Provider 2018
Platforum Awards
Best Platform 2018
ADVFN International Financial Awards
Self-Select ISA Provider of the Year 2018
Professional Paraplanner Awards
Best Full SIPP 2017
MoneyAge Awards
SIPP Provider of the Year 2017
Your Money Awards
Best Online Direct to Consumer Investment Platform 2017
City of London Wealth Management Awards
Best ISA and Best Junior ISA Provider 2017
Moneywise Awards
Best SIPP for Income Drawdown 2017
Boring Money
Gold Best Buy 2017
Professional Adviser Awards
Best Platform for D2C 2017
TargetsWe work hard to deliver an efficient service for all our clients. The information provided here gives you a feel for the targets we strive to achieve. |
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“We get used to such terrible service from most providers these days so dealing with AJ Bell is a breath of fresh air.”- Simon Ricca
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"I wish there were more problem solvers like you in our industry."- Alan Galloway
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"I would like to bring to your attention the excellent customer service that both myself, as the financial adviser and my client’s solicitor has received from AJ Bell during our SIPP commercial property purchase."- David Cameron-Harper
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"I highly recommend the Investcentre platform."- Andrew Hamilton
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Guiding principles
Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.
Intelligent
Principled
Personal
Focused
Straightforward
Energetic
We know our stuff
What this says about us...
We are experienced, knowledgeable and aware.
How this helps our customers...
Our customers can be confident that the products and services we offer are among the best available and that we can answer their questions accurately and with authority.