Our service

Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development. The upshot is an ever-expanding collection of awards and positive testimonials.

The Sunday Times
100 Best Companies to Work For 2018

City of London Wealth Management Awards
Best SIPP Provider 2018

Platforum Awards
Best Platform 2018

ADVFN International Financial Awards

Self-Select ISA Provider of the Year 2018

Professional Paraplanner Awards

Best Full SIPP 2017

MoneyAge Awards

SIPP Provider of the Year 2017

Your Money Awards

Best Online Direct to Consumer Investment Platform 2017

City of London Wealth Management Awards

Best ISA and Best Junior ISA Provider 2017

Moneywise Awards

Best SIPP for Income Drawdown 2017

Boring Money

Gold Best Buy 2017

Professional Adviser Awards

Best Platform for D2C 2017

Targets

We work hard to deliver an efficient service for all our clients. The information provided here gives you a feel for the targets we strive to achieve.

“We get used to such terrible service from most providers these days so dealing with AJ Bell is a breath of fresh air.”

- Simon Ricca
Prospect Financial Planning

"I wish there were more problem solvers like you in our industry."

- Alan Galloway
Galloway Whitfield (Life & Pensions) Ltd

"I would like to bring to your attention the excellent customer service that both myself, as the financial adviser and my client’s solicitor has received from AJ Bell during our SIPP commercial property purchase."

- David Cameron-Harper
Cairn Independent Ltd

"I highly recommend the Investcentre platform."

- Andrew Hamilton
Hamilton Financial

Guiding principles

Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.

Intelligent

We know our stuff

What this says about us...

We are experienced, knowledgeable and aware.

How this helps our customers...

Our customers can be confident that the products and services we offer are among the best available and that we can answer their questions accurately and with authority.


Principled Personal Focused Straightforward Energetic
Top