Our service

Our aim is to make every single interaction you have with our platform as easy as possible - which is why we invest as much in our people as we do in platform development. The upshot is an ever-expanding collection of awards and positive testimonials.

Moneyfacts Annual Star Ratings
5 stars for AJ Bell Investcentre SIPP 2019

Money Marketing Awards
Best Platform, Best SIPP Provider & Company of the Year 2019

the lang cat Awards
Best for retirement income 2019

Professional Adviser Awards

Best platform for Advisers (AUA over £25bn) 2020

Professional Paraplanner Awards

Best Full SIPP Provider 2019

The Sunday Times

100 Best Companies to Work For 2019

the lang cat Awards

Advised Platform of the Year 2018

Platforum Awards

Best Platform 2018

Money Marketing Awards

Best Pension Provider 2018


We work hard to deliver an efficient service for all our clients. The information provided here gives you a feel for the targets we strive to achieve.

“We get used to such terrible service from most providers these days so dealing with AJ Bell is a breath of fresh air.”

- Simon Ricca
Prospect Financial Planning

"I wish there were more problem solvers like you in our industry."

- Alan Galloway
Galloway Whitfield (Life & Pensions) Ltd

"I would like to bring to your attention the excellent customer service that both myself, as the financial adviser and my client’s solicitor has received from AJ Bell during our SIPP commercial property purchase."

- David Cameron-Harper
Cairn Independent Ltd

"I highly recommend the Investcentre platform."

- Andrew Hamilton
Hamilton Financial

Guiding principles

Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.


We know our stuff

What this says about us...

We are experienced, knowledgeable and aware.

How this helps our customers...

Our customers can be confident that the products and services we offer are among the best available and that we can answer their questions accurately and with authority.

Principled Personal Focused Straightforward Energetic