Hello, Cupid

Many of the adviser firms we deal with tell us that achieving good customer outcomes is about great financial planning and finding the perfect match between a client and the financial products that will help them attain their goals in life. This hub aims to help you play the role of matchmaker as efficiently and effectively as possible.

Product governance

Long-term relationships are built on trust and commitment. Here’s how we strive to foster both.

Provider due diligence

Client relationships blossom when you pay attention to the little things. Find out how we can help.

Product suitability

Every client is different, so product selection is key. Just be sure to pick the right one …

Barriers to transfer

If a ‘conscious uncoupling’ is on the cards, there can be obstacles in the way. Learn more, and read the lang cat report, here.

Product governance


The FCA aims to protect customers by making sure that advisers, manufacturers and distributors of financial products can deliver effective product oversight and governance.

Advisers who already have strong client suitability processes in place could be forgiven for thinking this means they are covered from a PROD perspective. Rory Percival explains why that is not likely to be the case, and outlines the key issues that advisers should consider.

Download Rory's articles

AJ Bell Investcentre’s product governance

Our Head of Product, Mark Rendle, explains AJ Bell Investcentre's approach to product governance.

Download the Article

Due diligence

Robust platform research

The FCA rightly insists that advisers undertake thorough due diligence before recommending a platform to their client. As well as choosing a provider that offers the best possible value for money, you also have to look at issues like profitability, stability and the quality of service provided. With so much to consider, we think you’ll welcome all the help you can get – which is why we have pulled together a wealth of reports and information to help you make the right choice.

Essential reading

In addition to our own due diligence factsheet, we have also gathered valuable contributions from FinalytiQ, the lang cat, Platforum, AKG Financial Analytics, regulatory expert Rory Percival and Regis Media’s Robin Powell.

Find out more

Our dedicated Business Development Team is available if you have any questions.

Request a Callback
Document title


Barriers to transfer

The FCA has previously identified problems with some advisers using the same platforms they always have, when in truth their clients’ needs could be better served by switching to another provider. This so-called ‘status quo bias’ is something the FCA is keen to address. To help you tackle the issue we are working with the lang cat to look at the various barriers to transfers that exist, and how you can sensibly mitigate them.

To make transferring to AJ Bell Investcentre as easy as possible we have:

  • sped up the transfer process, using Origo where possible to facilitate straight through processing of transfers for SIPP cash and cash/in specie for ISA and GIA
  • set up dedicated, experienced and well-resourced teams to handle re-registrations, working exclusively on cash and in specie transfers (our service level agreements are available on our service page and updated on a monthly basis)
  • created a new transfer tracker on the beta website to show the progress of all transfers

Signal to noise: barriers to transfer business

The lang cat report looks at advisers’ regulatory responsibilities under COBS, PROD and MiFID II, before analysing the issues that can hinder transfers, and suggesting ways to tackle them.

Download the Article

Suitability of products and charges

Research the products - and your clients

At AJ Bell Investcentre we strive to ensure that the products and solutions on our platform are easy to use, with charges that are highly competitive and completely transparent.

At AJ Bell we are always looking at ways to create efficiencies that allow us to drive down charges.

The most recent reductions include:

  • entirely removing the £1 dealing charge for all deals carried out via our Bulks & Models tool, including all deals for portfolios linked to our Managed Portfolio Service
  • reducing the annual management charge on our Managed Portfolio Service (MPS) by 40%, from 0.25% p.a. to 0.15% p.a. +VAT
  • reducing the annual management charge on all AJ Bell Funds to 0.15% p.a.
  • removing the SIPP establishment and quarterly administration charges for all Junior SIPPs (where all assets are held in the Funds & Shares Service), creating a saving of up to £320 plus VAT in the first year. The standard SIPP charges will only apply when the account holder reaches age 18.
  • driving efficiencies that have led to consistent reductions in the OCF and vehicle costs on our AJ Bell Funds range

Suitability articles

Regis Media’s Robin Powell considers the potential impact of excessive investment charges, and our Senior Technical Consultant, Charlene Young, gives an update on pension transfers.

Download the Articles

Investment options

Whatever your clients’ needs, we have investment options to meet them

Our Funds & Shares Service offers a comprehensive investment range, and uses our own stockbroker to keep costs down.

Managed, low-cost, multi-asset funds covering a range of risk appetites.

A low-cost range of passive, active and income portfolios with an annual management charge of just 0.15% + VAT.

External discretionary fund managers and investment companies who can handle your clients' SIPP investments.

Access for your client's SIPP to a wide range of other investments, including commercial property.

AJ Bell Investment Committee

If you are using our in-house investment solutions you may be interested in the governance that sits behind them.

Our Investment Committee, which includes independent representatives who hold senior positions at some of the UK’s most respected investment providers, plays a key part in our governance process. By reviewing comprehensive reports on asset allocation, risk rating, investment performance and market commentary, the committee aims to ensure that every AJ Bell product fully meets its stated aims.

The information on this page is intended for professional advisers only.
Authorised and regulated by the Financial Conduct Authority.

Follow us: