Exploring

WE CAN HELP YOU INVEST
IN YOUR TOMORROW

We make the whole process of investing as easy
and secure as possible.

FIND OUT MORE

Clients with adviser

Peace of mind for you and your adviser


We are one of the UK’s largest, most financially robust investment platforms.

Clients with adviser
Family looking at the horizon

Solutions to all your investment needs


We have designed products for every stage of your investment journey.

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Female accessing her account whilst enjoying coffee

Stay informed anywhere, anytime


Enjoy secure, easy access to your account information wherever you are, 24/7.

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Please note that the value of investments, and any income from them, can go down as well as up, and you may not get back your original investment.

AJBell is a FTSE 250 company

A member of the London Stock Exchange

Multi-award-winning investment platform

of assets on behalf of 282,000 customers

Andy Bell

“The quality of our low-cost, easy-to-use investment platform allows us to keep attracting customers and assets – a fact which is reflected in our strong financial performance.

“In turn, this financial strength means we can continually invest in our ambition of becoming the easiest platform to use – an aim which underpins our principal purpose of helping people to invest. We do this with a focus on meeting the needs of advisers and customers, alongside our competitive pricing and high-quality service model.”

Andy Bell

Chief Executive Officer
Man with adviser

About us


Our online investment platform is designed to help your financial adviser invest your money as cost-efficiently as possible.

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Products and services


We make it easy for your adviser to buy investments on your behalf, and hold them in a low-cost SIPP, ISA or General Investment Account.

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Your money


We keep our charges low, so you can invest as efficiently as possible for your future.

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Your account


Keep tabs on your investments anytime via a PC, laptop, tablet or mobile phone. Access is easy and totally secure.

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