We make investing easier
We help people to invest by striving to make the experience of holding and managing investments on our platform as easy as possible.
“The quality of our low-cost, easy-to-use investment platform allows us to keep attracting customers and assets – a fact which is reflected in our strong financial performance.
“In turn, this financial strength means we can continually invest in our ambition of becoming the easiest platform to use – an aim which underpins our principal purpose of helping people to invest. We do this with a focus on meeting the needs of advisers and customers, alongside our competitive pricing and high-quality service model.”
Billy Mackay
Managing Director
FIND OUT MOREAJ Bell Investcentre at a glance
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Co-founded by Andy Bell in 1995, AJ Bell is one of the largest investment platforms in the UK
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Over 484,000 customers have chosen to trust us with assets totalling £76.2 billion
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AJ Bell listed on the London Stock Exchange’s Main Market in December 2018 (LSE: AJB), entering the FTSE 250 in March 2019
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At the heart of our business is a clear and simple purpose: “We help people to invest”
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Our platform is easy to use and great value, with a highly competitive pricing structure
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Wide investment range means you choose how your savings are invested
Money Marketing Awards
Provider of the Year 2023 (2022, 2021)
Money Marketing Awards
Best Retirement Provider 2022 (2021)
Best Companies
100 Best Large Companies to Work For 2021
Professional Adviser Awards
Best Full SIPP Provider 2022 (2021)
Money Marketing Awards
Best Platform 2022 (2021)
UK Platform Awards
Leading Retirement Proposition 2021
Women in Financial Advice Awards
Woman of the Year 2022 (2021), Alison Mollard
Professional Adviser Awards
Best Platform for Advisers (AUA over £25bn) 2021
UK Platform Awards
Platform of the Year 2020
We’re here for the long haul
AJ Bell is built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the biggest investment platforms in the UK. As a profitable, well capitalised business, we are well placed to build on this success and continue serving the needs of our customers for many years to come.
Account types to suit your needs
Our products include a SIPP, Retirement Investment Account, Stocks and Shares ISA, Lifetime ISA, General Investment Account (GIA), Junior SIPP and Junior ISA. Our pensions offer various income drawdown options and our GIA can be held in an offshore bond account with one of our partners.
Guiding principles
Everyone who works at AJ Bell follows a set of guiding principles that define the company. These principles inform everything we do, and help to ensure we never stray from our objectives of thinking like our customers, making investing easier and leading our markets.
We act with integrity
What this means...
We focus on delivering good customer outcomes. We do the right thing. We are open and honest.
We know our stuff
What this means...
We are experts in our field. We share our investing know-how. We offer products that are amongst the best in the market.
We simplify the complex
What this means...
We make investing easier. We are practical and down to earth. We use clear language and try to avoid jargon.
We put people first
What this means...
We are responsive and helpful when our customers need us. We build strong relationships with our colleagues and respect each other.
We set high standards
What this means...
We are always learning and improving. We adapt and innovate to succeed in our market.